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For a
creative genius like Dr Ramanand Sagar who has produced, written
and directed several successful movies, the making of Ramayan for
Indian pubcaster Doordarshan was the most satisfying moment.
Easily
the most-watched show on Indian television, the tele-epic serial
moved across the globe to be seen by a total of 650 million viewers.
"We felt like it was the hand of God working to create a miracle,"
remembers son Prem Sagar.
It
was quite a miracle. Families across the country used to greet the
show ringing bells and blowing conch shells. Some long-distance
trains used to stop at certain stations as passengers refused to
leave the platform during the telecast.
Sagar,
who started as a clapper boy in a silent movie, conceived the idea
of making mythologies for television in 1975 when he was shooting
for Charas in a village on the French side of Alps. At a restaurant
while waiting for food, he had the first sight of colour television.
"Immediately it dawned on him that television would surpass
movies as the most powerful mass medium. He decided to make three
mythologies - Ramayan, Shri Krishna and Jai Maa Durga,"
recalls Prem Sagar.
It would be a long wait. No corporate house was willing to fund
the project. Besides, it took six to seven years to wind up his
distribution business and movie contracts. Sagar worked on Vikram
Aur Betal to test the market, before venturing into Ramayan. Real
work on the mythology started in 1985, two years before it got launched
on Doordarshan.
The
final clearance came on 16 January, 1987. Sagar was given 10 days
to put the show on air. "We were not given enough of time.
We went ahead, without having a bank," says Prem Sagar. Ramayan
went on to make history on Indian television and DD's Sunday morning
became the most popular slot.
Sagar's
next project was Shri Krishna which was aired on DD-2, a
channel which was finding difficult to rope in audiences. It ran
on the network for three years before moving to DD-1. "The
national broadcaster made Rs 130 crore from airtime," says
Prem Sagar.
Sagar,
who was conferred the Padma Shri Award, has been involved in 2000
hours of television programming including Alif Laila, Dada Dadi
Ki Kahaniyan, Tilism-E-Hoshruba and Itihaas Ki Prem Kahaniyan.
Now,
at the age of 87, Sagar wants to complete the third sequel - Jai
Maa Durga.
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